Online advertising is kind of terrible.

We'll be the first to admit it.

Fraud is rampant. Publishers and advertisers alike don't have a lot of control over which ads show up where. Ad networks don't tell you what their take is. Nobody is sure if they're getting a good deal.

Project Wonderful changes all that.

Project Wonderful reinvents online advertising. We've made click fraud impossible. We give advertisers the power to choose what sites their ads appear on - and publishers the freedom to choose what ads show up on their sites. We don't have absurdly high minimum-payout levels. We've made the entire online advertising experience transparent, trustworthy, and fair - as well as more profitable, for everyone involved! It's why our slogan is "Everybody wins."

Find out more.

The way we do advertising is different from what you might be familiar with, if you're coming from networks like Google AdSense. Project Wonderful uses an auction to get things done, but one where anyone can be the high bidder at any time. We call it the Infinite Auction. To find out more, read on to How the Infinite Auction works: