Index page of PonyCountdown.com, countdown to the next episode of My Little Pony:
Friendship is Magic. Audience is predominantly (around 85%) aged 18-25 and male (contrary to
what you might expect, given the content). MLP:FiM is going viral in popularity, with viewer
numbers spreading across the world, partly due to its popularity on imageboards (4chan et al).
As people watch streamed episodes when they come out (on a Saturday) from many different
countries, a countdown allows users to see when the episode will air in their locale. As such, the
site is far more popular on a Saturday (around 10x normal hits).
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