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Project Wonderful Policies

Publisher Standards

There are a few restrictions on the sites you, as a publisher, can put our ads on.

First off, it has to be a site that you have access to, obviously! While adding our code is a simple copy-and-paste operation, if you don't have access to your site to be able to paste this code in, there's not much we can do to help you, unfortunately.

Secondly, there are some content restrictions that we keep in mind when examining new sites. These include, but are not limited to:

1. Adult content
Sites with adult content are not allowed on Project Wonderful.

2. Sensitive content
Sites with hate speech and other sensitive content are not allowed on Project Wonderful. While we respect your right to express yourself as you wish, we also reserve our right to exercise discretion when adding publishers to our network. Our ratings guidelines have other examples of content we don't permit.

3. Not enough content
There needs to be enough content on your site for us to make an informed decision. Newly-launched sites are fine, but they can't be empty or still be under major construction. If you're applying with a blog or comic site, we ask that you have at least 30 quality posts. We also require at least semi-frequent updates, or an archive that can stand alone without new content.

4. Sponsored content
This one mainly applies to blogs. There are blogs which have accepted money in order to link certain products. This can take a few forms: "review posts" (usually with affiliate links), links to other sites through click-tracking relays, double-underlined links on keywords, and so on. We have found that such tactics are very anti-reader and cause any additional advertisements (i.e., ours) to perform very poorly. If you have such posts on your site, it's unlikely we'll be able to have you as a publisher.

5. Duplicated content
If the content of your website isn't yours, that's a problem. Sites who have taken content from third parties (Wikipedia, other websites, press releases, and so on) are not what we're looking for: our publishers create their own content, and have sites that are original, appealing, and engaging. This doesn't mean that you can't reference other works, of course! But there's a difference doing this correctly and doing this wrong. Things that are bad include:
  • republishing Wikipedia pages and press releases
  • posting content from other sites without credit
  • posting articles from article directories, whether reworded or not.
  • sites that are primarily made out content that is not original to them
Examples of what is allowed include:
  • including excerpts from Wikipidia or press releases, used as background or commentary in a larger article
  • occasionally posting content from other sites, with credit
  • writing your own content from scratch.

6. Clean site design
Obviously beauty is in the eye of the beholder, but a site that is too difficult to navigate - or already is so plastered with ads that it's hard to tell where the actual content is - is hard for both readers and advertisers, and is unlikely to be accepted. Furthermore, if your site already has pop-up ads, or ads that take up over the browser window ("pop-over ads"), we cannot accept your site. Such ads are very anti-reader and furthermore, obscure our own ads from being seen. It just wouldn't work out!

We re-examine our publishers from time to time and remove those who were approved in the past, but are now violating these terms.

Last update: October 23rd, 2013.


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