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How do campaigns work?

Campaigns work by examining the state of every ad box you've included in your campaign every few minutes. They look at the current bidding and compare that with your campaign goals, and adjust your bids appropriately. Basically, they do the work that you'd do yourself, assuming that you were checking up on your bidding very frequently!

Since campaigns can bid across thousands of sites at once, they can be a very powerful tool for managing your advertising.

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