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How do I measure the performance of my ads, bids, and campaigns?

You can examine the performance of ads, bids, or campaigns in the same way. Just check out your "My ads", "My bids", or "My campaigns" page!

On this page, you can see charts showing the average bid of your ad, bid, or campaign, as well as the number of displays and clicks it received over the past 30 days. This allows at-a-glace viewing of performance!

You can also see the total number of page views, unique users, clicks and unique clicks you've received, as well as your effective CPM, CPC and CTR. If you're not sure what any of those terms means, just click on them, and you'll be brought to a page explaining what they stand for and what they represent!

From here, you may want to:

You are here: About Project WonderfulAdvertising on Project WonderfulMeasuring bid performance:


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