Explore advertising

Search our

Learn more

See how we make advertising better.

Contact us

Drop us a line
(or check out our FAQs)

Let's get started

Log in here

Help center

show allhide all
What's a unique user?

A unique user is a measure of how many different people saw your ad. For example, if your ad has 1000 page views but 500 unique users, that means that, on average, every person who viewed your ad saw it twice. In contract, if you had 1000 page views and 1000 unique users, everyone who saw your ad saw it exactly once.

Unique users give you an idea of how many actual people saw your ad. This is in contrast to page views, which tell you how many times it was displayed.

From here, you may want to:

You are here: About Project WonderfulAdvertising on Project WonderfulMeasuring bid performance:


this was Project Wonderful | | | | about us | terms of service