What does CPC mean?
CPC is an acronym standing for "Cost Per Click". It measures how much each click costs you. If you had a CPC of 5 cents, then you know that each click cost you 5 cents, and that 10 clicks would cost you 50 cents.
Project Wonderful sells advertising space in terms of cost per day, which is different from CPC. However, we can convert to CPC by taking the cost spent and factoring in the clicks achieved over this time. So, while you're not charged by the click, you can still see how much every click effectively cost you!
From here, you may want to:
You are here: About Project Wonderful → Advertising on Project Wonderful → Measuring bid performance: