What's an ad rating?
An ad rating allows you, as an advertiser, to rate the content of your ad and the site it links to. Rather than get into fine-grained rating, there are four simple categories on Project Wonderful. Your ad can be rated either:
C: This means your ad and the site it links to are safe for children. This is an all-ages appropriate rating, and should be used for sites with only content that is safe for all audiences, including children.
SFW: This means your ad and the site it links to are safe for work: the content may not be for children, but it is appropriate for a general audience. Most sites should fall into this category.
NSFW: This means your ad and the site it links to are not safe for work. They're not adult, but something you wouldn't want your boss to catch you reading. Or your grandmother.
ADULT: This means your ad and the site it links to are, you guessed it, adult. Anything stronger than NSFW would fall into this category.
When rating your ad, be sure to do it accurately. An inappropriate rating may cause Project Wonderful to block your account from bidding.
From here, you may want to:
You are here: About Project Wonderful → Starting out → Basic terms → Advertising: