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Can I put Project Wonderful ads on my site on a rotational basis?

You can, but we don't recommend it. Here's why!

Primarily, if you don't have our ads showing 100% of the time, the hits we track for that ad box will be lower, which will negatively affect bidding. We don't want that!

Another critical issue is that ads on Project Wonderful are served on the basis of time, not displays. If you are rotating the ad, you'll probably want to mention that in the ad box description, so viewers who bid aren't surprised to visit your site and not find their ad, or anyone else's.

Finally, if we don't get any hits from your site after a certain period of time, our robot visits your page to make sure the ad box is up. If it can't find the ad box code more than a few times in a row, it presumes either the site is down or you've removed the ad box, and suspends it - this is to ensure that bidders aren't charged for ads that aren't being displayed.

If you're using Project Wonderful ads on a rotational basis and want to avoid being suspended, you should go to "My ad boxes" and click on "edit". There, you'll find a space where you can define a compliancy URL for our robot. This link is what our robot visits to check that the ad box code is up. Supply a link to a page where the Project Wonderful code is always displayed (you can make this page private, if you want, so only our robot has to know about it), and your box won't be suspended unless your site really is down.

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