Explore advertising

Search our

Learn more

See how we make advertising better.

Contact us

Drop us a line
(or check out our FAQs)

Let's get started

Log in here

Help center

show allhide all
What does CTR mean?

CTR is an acronym standing for "Click Through Rate". It's a percentage, calculated by taking the number of clicks an ad received, and dividing that by the number of displays. For example, if you had a CTR of 1%, you'd know that 1% of the people who saw your ad (or bid, or campaign) were enticed enough by it to click through and see where it leads to.

CTR is usually used to measure how effective your ads are, and to get an idea of their impact on an audience!

From here, you may want to:

You are here: About Project WonderfulAdvertising on Project WonderfulMeasuring bid performance:


this was Project Wonderful | | | | about us | terms of service