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What does CTR mean?

CTR is an acronym standing for "Click Through Rate". It's a percentage, calculated by taking the number of clicks an ad received, and dividing that by the number of displays. For example, if you had a CTR of 1%, you'd know that 1% of the people who saw your ad (or bid, or campaign) were enticed enough by it to click through and see where it leads to.

CTR is usually used to measure how effective your ads are, and to get an idea of their impact on an audience!

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